东东来啦线上推广方法大全,选择适合自己的方法

2020年是一个与众不同的一年,也是社交电商转变的一年,线上推广成了大家讨论的话题,也是大家争相学习的基本技能。

东东来啦作为京东社交电商2020年的一个亮点产品,结合京东健康的资源,成为了热门,4月15日的发布会马上就要到来,如何快速推广抢占资源是现在必须要去学习去做的,线上推广的方法很多,选择适合自己的方法很重要。

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下面是目前市面上常见的几种线上推广渠道

1、双微:微信、微信朋友圈、微信大号、微信广点通、微博、微博粉丝通、话题排行榜、微博粉丝头条

备注:再小的品牌也有自己的双微,冷启动必备。

2、搜索引擎推广:以百度为例子,SEM(百度品专、华表、知心、百度网盟、DSP信息流广告)

备注:最好有专业人士操作竞价工作,这样效果会好些。

3、门户推广:新浪、网易、腾讯等

备注:最好配合手机端,PC端现在流量越来越小。

4、导航广告:360搜索、搜狗、各种浏览器

备注:这种形式效果可以,但是价格比较贵。

5、资讯平台:今日头条、一点资讯、百家号、凤凰号、大鱼号、凤凰号

备注:每个平台调性不同,选好自己的方向后再寻找合适平台。

6、短视频平台:抖音、快手、最右、秒拍、美拍等短视频平台也是最近的营销必争之地。

备注:新兴平台要多多研究,研究套路研究算法。

7、APP广告:手机应用市场推广,像小米和华为以及金立、联想、三星等都有自己的应用市场,这是推广手机APP最常见的渠道。

8、媒体广告:媒体广告包括电视媒体(央视、卫视的访谈、硬广、软广植入)、报纸媒体(人民日报、南方都市报、各类型杂志等纸质媒体)电台广告、广播等。

备注:媒体广告流量大、背书强,但是价格稍贵,水深。

9、SNS社区:百度贴吧、天涯论坛、猫扑、知乎、豆瓣

备注:适合深耕细作产出优质内容,前期可以找到精准种子用户。

10、视频自媒体:优酷、土豆、爱奇艺、搜狐、新浪视频

11、SEO:官网排名,百科,知道,贴吧,新闻源

备注:同SEM,最好有专业人士操作竞价工作,这样效果会好些。

12、名人代言:明星代言、垂直行业领袖代言、意见领袖、网络红人等。

(这块很考验BD能力)

13、户外广告:分众传媒、巴士在线、地铁广告、公交广告、电梯框架、高速路牌、电影院、飞机场等。

备注:这类广告曝光量很高,展示效果好,但是水深。

不同时期有不同的运营目标和运营手段。

种子期:需要深耕垂直社区,这时候主要是平等交流,价值输出。适合的平台有贴吧,豆瓣,知乎,论坛。

发展壮大期:目标是扩大用户基数,尽可能拉新。这时候可以社交平台(微信微博)+资源驱动(爱奇艺、腾讯、喜马拉雅、YY),不断提高自己的产品体验。

成熟期:目标是加强用户维护,为用户提供更有价值的服务。这时候可以开发些功能平台,除了双微之外,可以打造自己的小程序或者APP。

衰退期:这时候的目标是重塑企业形象。四个字概括:遍地开花!做到更全更广的信息覆盖。

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东东来了

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